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You might be thinking, why would I need to pay for ads? I have a website and I’m on Google My Business. That’s all I need, right? Well, yes and no. Having a website and being on Google My Business (GMB) is essential for any business that wants to be found online. But if you’re not running Google Ads, you’re missing out on a huge opportunity to reach potential customers.

Why You Should Be Running Google Ads

Google Ads is an effective way to reach people who are actively searching for what you offer. And when we say “actively searching,” we mean they’re already in the market for a new car—they just haven’t decided which one yet. That’s where your ad comes in.

Your Google Ad can be specifically targeted to people who are searching for the type of car you sell. For example, if you sell SUVs, you can target your ad to people who are searching for “SUVs under $30,000.” Or if you sell luxury cars, you can target your ad to people who are searching for “luxury cars.” By targeting your ad specifically to people who are interested in what you’re selling, you’re more likely to get clicks and conversions. And that’s what it’s all about!

Google Ads is also a great way to reach people in your local area. For example, let’s say you have a dealership in Los Angeles. You can target your ad specifically to people who live in Los Angeles and are searching for “cars.” This ensures that your ad is being seen by people who are actually in the market for a new car and who live close enough to your dealership to visit it.

If you’re not running Google Ads, you’re missing out on a great opportunity to reach potential customers who are actively searching for what you offer. By targeting your ad specifically to people who are interested in what you’re selling, and by targeting your ad locally, you can ensure that your ad is being seen by people who are most likely to visit your dealership and buy a car from you. So what are you waiting for? Digital Nectar is an approved Google partner, we can start running your Google Ads today!