Vehicle Listing Ads & Google Shopping for Dealerships

Vehicle listing ads (VLAs) are Google ad formats that pull vehicle data directly from your inventory feed and display them on Google Search, Maps and the Vehicles tab.

Therefore, when buyers search for a specific make, model or vehicle type, your actual stock shows up with images, prices and details. Without vehicle listing ads, your inventory is invisible to high-intent buyers ready to purchase.

Google Shopping is the ad format that displays products with images, prices and descriptions on Google Search and the Shopping tab. For dealerships, this means parts, accessories and merchandise can be advertised directly from your inventory feed.

Additionally, Shopping ads attract buyers who already know what they want, making them one of the highest-converting ad types for parts departments.

We work with all major automotive feed providers including AutoGate, iMotor and others. Additionally, we handle custom and product feeds for parts and accessories. If your inventory is digital, we can integrate it.

Yes. You own your Google Merchant Center, Google Ads account, the data and the campaigns we build inside them. Therefore, if you ever choose to work with someone else, everything stays with you. No held-hostage accounts, no losing your feed history.

Ad spend depends on your inventory size, location and competition. Most dealerships start between $1,000 and $10,000 per month in ad spend.

Additionally, our management fee is separate and transparent. We discuss budgets openly during your free consultation so you know exactly what to expect.

Completely transparent. You see exactly what you pay us and what you pay Google. There are no hidden fees, no markups on ad spend and no surprises. Furthermore, we send monthly reports showing every dollar spent and the results it generated.

Yes. We run vehicle listing ads for your stock and Google Shopping campaigns for your parts, accessories and merchandise. Both use feed-driven advertising, so once your feeds are set up, every product is advertised automatically as it’s added or updated.

We install conversion tracking, Google Analytics, call tracking and integrate with your CRM. Therefore, every lead, call and form submission from your ads is tracked by specific vehicle or part. You see exactly which inventory items are driving results in your monthly reports.

Regular Google Ads use keywords and text. Vehicle listing ads use your inventory feed to automatically generate ads with vehicle images, prices and details.

Additionally, VLAs appear in unique placements like the Google Vehicles tab. Both work together, but VLAs are far more powerful for showing actual stock.

Common reasons include missing or incomplete feed data, disapproved listings, incorrect product attributes, unverified Merchant Center or policy violations on specific vehicles.

We audit your feed, fix the errors and rebuild your campaigns so your inventory becomes visible to buyers.

Common reasons include missing required attributes, broken image URLs, inaccurate pricing, prohibited content or mismatched data between your feed and landing page.

Therefore, we troubleshoot every disapproval, fix the root cause and keep your feed healthy so your ads stay live.

Your competitor likely has a cleaner feed, more complete vehicle data, better images, sharper pricing or stronger campaign structure.

Additionally, they may have better local targeting. We audit your setup against competitors and build campaigns that compete and win.

Common reasons include missing GTINs, weak product titles, poor images, inaccurate pricing, no shipping info or sending traffic to a slow website. We rebuild your product feed and campaigns so every part has the best chance of converting.

To get your inventory on Google, you need a Merchant Center account, a properly structured vehicle feed and vehicle listing ads campaigns.

Furthermore, your feed must include all required attributes like VIN, mileage, condition and price. We handle the entire process from feed setup to campaign launch.

Ranking higher in vehicle listing ads requires complete and accurate feed data, sharp pricing, high-quality images, strong bidding strategy and proper local targeting.

Additionally, having a fast, well-optimised dealership website helps Google trust your listings. We optimise every factor to push your inventory to the top.

Google Shopping puts your parts in front of buyers who are actively searching for specific products. Additionally, with proper product titles, images and pricing, your parts compete directly with other suppliers. This makes Google Shopping one of the most cost-effective channels for growing parts revenue.

A typical setup takes 2 to 4 weeks from start to launch. This includes Merchant Center setup, feed integration, attribute mapping, vehicle listing ads approval and campaign structuring.

Some feeds require Google’s manual review which can add a few extra days, but we manage the entire process for you.

We’re based in Adelaide, but we run vehicle listing ads for dealerships across Australia. Whether you’re in Melbourne, Sydney, Brisbane, Perth, Hobart, Darwin, Canberra or regional areas, we can help. All feed and campaign management is done remotely, so location is no barrier.

We work with car dealerships, caravan and RV dealers, motorcycle dealerships, truck dealers and even heavy machinery. Whether you sell new vehicles, used vehicles, or both, we understand how your customers search and optimise your Google Business Profile to capture those searches.