Automotive Inventory Ads for Dealerships

Put your stock in front of buyers on Facebook and Instagram with Automotive Inventory Ads that update every time your inventory changes.

Your customers spend hours scrolling Facebook and Instagram. However, generic image ads can’t show them the specific vehicles you have in stock right now.

We build and manage automotive inventory ads that put your real stock in front of buyers on Meta automatically as inventory changes.

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Is Your Inventory Invisible on Facebook?

  • Buyers scroll past your competitors’ vehicles every day
  • Static ads can’t keep up with daily stock changes
  • Parts and accessories sit on shelves while customers buy elsewhere
  • Your inventory feed isn’t being used on Meta
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What are automotive inventory ads?

Automotive inventory ads (AIA) are Meta’s feed-driven ad format built specifically for car dealerships. They pull data directly from your inventory and display vehicles to buyers on Facebook and Instagram. Here’s what they show:

Your Stock

Prices & Details

Location Proximity

Make & Model

Key Specs

Dealer Info

How we can help with your automotive inventory ads:

Catalogue & Feed Setup

Your inventory feed is connected to Meta Commerce Manager and structured for use.

Campaign Build & Launch

We launch AIA campaigns tailored to your dealership's vehicles, audience & goals.

Audience Strategy

We define and refine the audiences most likely to convert.

Creative & Copy

We design ads & copy that make your inventory stand out in crowded feeds.

Reporting & Performance

You see which vehicles get clicks, generate enquiries & which deliver real sales.

Trusted By Dealers like…

Why Dealerships Work With Digital Nectar

1. We specialise in automotive

We understand how your customers search.

2. No lock-in contracts

Stay because the results are good, not because you signed a paper.

3. We manage everything

Setup, content, leads. You focus on selling

4. Adelaide-based Specialists

We know the market & support local businesses

Our high scores

3
m+
Ad Spend Managed
50
+
Dealerships Supported
80
m+
Served Impressions
2300
+
Social Posts Published
1764
+
Coffee Cups Consumed

Get your stock seen by buyers.

Get Automotive Inventory Ads Working for Your Dealership: Contact Us

Book a free consultation and let’s get your inventory advertised on Meta the right way.

Because the dealerships that show up in feeds with the right vehicles are the ones that get the calls.

What our clients say about us

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Warren King profile picture
Warren King
2 October 2020
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Ryan has been very professional in helping us promote SA Caravans. I highly recommend his services. Thanks for your help Ryan , it is much appreciated!
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martin guppy profile picture
martin guppy
3 October 2020
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Our Motorcycle retail business was advertising predominantly with TV until Ryan convinced us to try another way. Ryan has increased our turn over and profitability and we have never looked back. Web site traffic up, Social Media traffic up, showroom traffic up, phone sales up, Profit up. All whilst spending less than we used to. Digital Nectar has been a great decision for our business.
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Paul Steed profile picture
Paul Steed
11 January 2022
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Ryan and Digital Nectar have been an integral part of my business. The Hive has increased my productivity and efficiency across my CRM and digital marketing capability
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Shane Curnow profile picture
Shane Curnow
6 January 2023
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Dave Benson Caravans have been using Digital Nectar for over a year now and have found Ryan, Leigh and team to be very professional, helpful and enjoyable to work with. They take on board our needs and come up with clever and useful suggestions.
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Scott McLaughlin profile picture
Scott McLaughlin
9 March 2023
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Ryan is amazing. Super professional, super informative and gets it done. He totally overdelivered for me with my Facebook and Instagram issues....... he made the highly unlikely, happen and I am so very grateful to have been introduced to him. Definitely recommend working with him
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Glen Faulkner profile picture
Glen Faulkner
1 December 2023
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Massive thank you to Ryan and the Digital Nectar team for building our awesome new website which met all our objectives, was delivered in time and on budget. Great work guys thank you!
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SMG Marketing profile picture
SMG Marketing
13 February 2024
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Ryan and his team have been a huge help in navigating the digital landscape for many of our One SMG businesses. Their attention to detail and technical expertise has created a partnership that feels like an extension of our inhouse team. Highly recommend the services of Digital Nectar to anyone who wants to take their e-Commerce business to the next level.
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Victor Harbor Motor Co profile picture
Victor Harbor Motor Co
8 August 2024
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Ryan and the team at Digital Nectar have been terrific business partners to us here at Victor Harbor Motor Company, they are so easy to work with and actions marketing activity quickly. We would highly recommend Digital Nectar to any other business. Regards Steve Chapman General Manager VHMC.
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Frequently asked questions about automotive inventory ads

What are automotive inventory ads?

Automotive inventory ads (AIA) are Meta’s ad format that pulls vehicle data from your inventory feed and shows actual stock to buyers on Facebook and Instagram.

Therefore, when someone is in-market for a vehicle, your specific cars, caravans, motorcycles or trucks appear in their feed with real images, prices and details.

What's the difference between automotive inventory ads and Meta catalogue ads?

Automotive inventory ads are specifically built for vehicles. They include automotive-only attributes like make, model, body type and condition.

Meta catalogue ads work for parts, accessories and merchandise but don’t have those vehicle-specific features. We run both, depending on what your dealership sells.

Can I advertise both vehicles and parts using inventory ads?

Yes. We set up automotive inventory ads for your vehicle stock and Meta catalogue ads for your parts and accessories. Both connect to your feeds and update automatically, so every product is advertised without manual work.

What feeds can you connect to Meta?

We work with all major automotive feed providers including AutoGate, iMotor and others. Additionally, we set up custom product feeds for parts, accessories and merchandise. If your inventory is digital, we can connect it.

Do I own my Meta Commerce Manager and ad account?

Yes. You own your Meta Business Manager, Commerce Manager, ad accounts and the catalogues we build inside them. Therefore, if you ever choose to work with someone else, everything stays with you.

What is the length of the contracts that you sign with dealerships?

We don’t do lock-in contracts. Furthermore, you can cancel any time. We believe dealerships should stay because the results are good, not because they’re stuck in a contract.

How much should my dealership spend on automotive inventory ads?

Ad spend depends on your inventory size, location and competition. Most dealerships start between $1,000 and $10,000 per month in ad spend. Additionally, our management fee is separate and transparent. We discuss budgets openly during your free consultation.

How quickly will my inventory ads start running?

Setup takes 2 to 3 weeks from start to launch. This includes Commerce Manager setup, feed integration, catalogue mapping and Meta’s approval process. Once live, campaigns can start delivering within 24 to 48 hours.

How are automotive inventory ads different from boosted Facebook posts?

Boosted posts show content to broad audiences with limited targeting. Automotive inventory ads show your actual stock to in-market buyers with full ad targeting, retargeting and conversion tracking. Therefore, AIA generates leads while boosted posts mostly generate likes.

Why aren't my automotive inventory ads getting approved?

Common reasons include missing catalogue attributes, broken image URLs, inaccurate pricing or restricted vehicle types. We audit your catalogue, fix every issue and resubmit so your inventory becomes advertisable on Meta.

Why is my catalogue feed failing on Meta?

Feed failures usually come from missing required fields, image quality issues, mismatched URLs or attribute formatting problems. Therefore, we troubleshoot every error, fix the root cause and keep your catalogue healthy so ads stay live.

Why are my Facebook auto ads not generating enquiries?

Common reasons include weak targeting, poor creative, no clear call to action, missing pixel tracking or sending traffic to a slow dealership website. We rebuild your campaigns so every dollar has the best chance of converting.

Why is my competitor's inventory ads outperforming mine?

Your competitor likely has a cleaner feed, better images, sharper pricing or smarter audience setup. Additionally, they may be testing more ad variations. We audit your setup and build campaigns that compete and win.

How do I run the best Facebook ads for my car dealership?

The best Facebook ads for car dealerships use automotive inventory ads to show real stock, combined with retargeting, lookalike audiences and strong creative. Furthermore, proper tracking with Meta Pixel and offline conversions ensures every campaign is measurable and profitable.

How do I get my dealership inventory on Facebook?

You need a Meta Business Manager, Commerce Manager, a properly structured vehicle catalogue and AIA campaigns. Additionally, your catalogue must include attributes like make, model, year, mileage, condition and price. We handle the entire setup from start to launch.

How do I improve my automotive inventory ads performance?

Improving performance comes down to feed quality, audience targeting, creative testing and accurate tracking.

Additionally, having a fast dealership website helps conversions. We optimise every element so your campaigns keep getting better month after month.

What types of dealerships do you work with?

We work with car dealerships, caravan and RV dealers, motorcycle dealerships, truck dealers and even heavy machinery. Whether you sell new vehicles, used vehicles, or both, we understand how your customers search and optimise your Google Business Profile to capture those searches.