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Pay-per-click (PPC) advertising is a powerful tool for businesses looking to make an impact online. By using PPC, you can target potential customers and increase web traffic to your website. One of the most popular platforms for PPC is Google Adwords. Here’s a guide to getting started with the basics of pay-per-click (PPC) advertising using Google Adwords.

How PPC Works

Google Adwords is an auction system in which advertisers bid on certain keywords related to their product or service that they want their ad to appear when someone searches for them. When someone searches for those terms, they will be served up ads from the companies who have bid on those keywords and phrases. When someone clicks on the ad, the company is then charged a fee by Google. This fee depends on how much other companies are bidding on that keyword or phrase and how much traffic it gets.

Google Ads Campaign Setup & Optimisation

When setting up an Adwords campaign, it’s important to start off with realistic expectations and goals in mind. The first step is to research different keywords related to your product or service and determine which ones are worth bidding on. You should also set up tracking so you can see how well your campaigns are performing over time and make any necessary adjustments accordingly. Additionally, you should track conversions from your campaigns so you can see exactly what kind of return on investment you’re getting from each one. Finally, optimise your campaigns regularly by testing different versions of ads and adjusting bids as needed based on performance data.

Google Display Network

The Google Display Network (GDN) is an immense network of websites, apps, and videos that can be used to display ads. It consists of over 2 million publishers who have opted into the program, and a staggering reach of 90%+ of all internet users worldwide.

Ads displayed on the GDN are seen across millions of different spaces such as news websites, shopping sites, gaming platforms, video streaming services and more. This gives advertisers tremendous reach across a wide range of audiences that can be targeted to drive their desired outcomes.

The Google Display Network is a powerful tool that allows you to target your ads to specific users based on interests and demographics.

Analytics & Reporting

Once you’ve set up your campaigns, it’s important to monitor them closely using analytics tools like Google Analytics or another third party platform such as Moz or Raven Tools. This will give you insight into how well each campaign is doing in terms of impressions, clicks, cost per click, conversion rates, etc., so you can adjust your strategies accordingly if needed. Additionally, you should also generate regular reports so you can keep track of your progress over time as well as compare performance across different campaigns or periods of time.

PPC advertising with Google Adwords can be a powerful tool for businesses looking to get more visibility online quickly and efficiently – but only if done properly! To get started with pay-per-click advertising using Google Adwords, it’s important to research relevant keywords, set up tracking and optimisation processes, use analytics tools regularly to monitor progress, and create reports regularly so you can stay informed about performance changes over time. With this knowledge in hand, business owners can confidently dive into the world of PPC advertising with Google Ads!

Need help with your PPC advertising? Digital Nectar can help, find out more here.