Social Media Ads for Dealerships

Reach buyers while they scroll. Drive leads, calls and showroom visits with social media ads built for dealerships.

Your customers spend hours every day on Facebook, Instagram and TikTok. However, if your dealership isn’t showing up in their feeds, you’re missing thousands of buyers who would have considered you.

We build and manage social media ads for dealerships that drive real results. 

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Is Your Dealership Missing Out on Social Media Ads?

  • Buyers scroll past your competitors’ ads every day while you stay invisible
  • Boosted posts waste money without proper targeting or strategy
  • Poorly set up campaigns burn budget without generating leads
  • You’re paying for likes that never convert into showroom visits
  • You can’t see where your ad spend is going or what’s actually working
Social media ads for dealerships showing a vehicle being promoted on Facebook

What are social media ads for dealerships?

Social media ads are paid campaigns that put your dealership in front of buyers as they scroll, watch and engage with content. Each platform has different ad formats and audiences. The right mix depends on who you’re trying to reach. Here’s what’s available:

Facebook Ads

Instagram Ads

TikTok Ads

Stories & Reels

LinkedIn Ads

Retargeting Campaigns

How we can help with your social media ads:

Account & Campaign Setup

Your ad accounts and campaigns are created, structured properly and built for performance from day one.

Management & Optimisation

Your campaigns are monitored, tested and optimised every week to improve results and reduce wasted spend.

Updates & Consultancy

We hold regular updates with you and recommend actions to improve results. Your ads will never be out of date.

Creative & Trend Strategy

We stay on top of trends to recommend the right ad formats, content styles and creative directions to keep your dealership ahead.

Sales & Tracking

Our ads are built to generate leads and sell. Everything is tracked and evaluated constantly so we know what's working.

Trusted By Dealers like…

Why Dealerships Work With Digital Nectar

1. We specialise in automotive

We understand how your customers search.

2. We’re across every platform

We know the platforms inside out.

3. We manage everything

Setup, content, leads. You focus on selling

4. Adelaide-based Specialists

We know the market & support local businesses

Our high scores

3
m+
Ad Spend Managed
50
+
Dealerships Supported
80
m+
Served Impressions
2300
+
Social Posts Published
1764
+
Coffee Cups Consumed

Stop scrolling past sales. Start running ads that work.

Get Social Media Ads Working for Your Dealership: Contact Us

Book a free consultation and let’s get your social media ads driving real leads.

Because the dealerships that show up in feeds are the ones that get the calls.

What our clients say about us

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Warren King profile picture
Warren King
2 October 2020
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Ryan has been very professional in helping us promote SA Caravans. I highly recommend his services. Thanks for your help Ryan , it is much appreciated!
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martin guppy
3 October 2020
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Our Motorcycle retail business was advertising predominantly with TV until Ryan convinced us to try another way. Ryan has increased our turn over and profitability and we have never looked back. Web site traffic up, Social Media traffic up, showroom traffic up, phone sales up, Profit up. All whilst spending less than we used to. Digital Nectar has been a great decision for our business.
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Paul Steed profile picture
Paul Steed
11 January 2022
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Ryan and Digital Nectar have been an integral part of my business. The Hive has increased my productivity and efficiency across my CRM and digital marketing capability
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Shane Curnow profile picture
Shane Curnow
6 January 2023
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Dave Benson Caravans have been using Digital Nectar for over a year now and have found Ryan, Leigh and team to be very professional, helpful and enjoyable to work with. They take on board our needs and come up with clever and useful suggestions.
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Scott McLaughlin profile picture
Scott McLaughlin
9 March 2023
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Ryan is amazing. Super professional, super informative and gets it done. He totally overdelivered for me with my Facebook and Instagram issues....... he made the highly unlikely, happen and I am so very grateful to have been introduced to him. Definitely recommend working with him
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Glen Faulkner profile picture
Glen Faulkner
1 December 2023
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Massive thank you to Ryan and the Digital Nectar team for building our awesome new website which met all our objectives, was delivered in time and on budget. Great work guys thank you!
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SMG Marketing
13 February 2024
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Ryan and his team have been a huge help in navigating the digital landscape for many of our One SMG businesses. Their attention to detail and technical expertise has created a partnership that feels like an extension of our inhouse team. Highly recommend the services of Digital Nectar to anyone who wants to take their e-Commerce business to the next level.
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Victor Harbor Motor Co profile picture
Victor Harbor Motor Co
8 August 2024
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Ryan and the team at Digital Nectar have been terrific business partners to us here at Victor Harbor Motor Company, they are so easy to work with and actions marketing activity quickly. We would highly recommend Digital Nectar to any other business. Regards Steve Chapman General Manager VHMC.
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Frequently asked questions about social media ads for dealerships

What are social media ads and why does my dealership need them?

Social media ads are paid campaigns that put your dealership in front of buyers as they scroll Facebook, Instagram, TikTok and LinkedIn.

Therefore, while traditional ads wait for buyers to find them, social media ads put your inventory and offers directly in their feeds. Without them, you’re invisible to buyers who don’t know they’re ready to purchase yet.

Which social media platforms should my dealership advertise on?

The right platforms depend on your audience and goals. Most dealerships start with Facebook and Instagram because they offer the biggest reach and strongest targeting.

Additionally, TikTok works well for vehicle showcases and younger buyers, while LinkedIn is powerful for fleet sales and B2B opportunities. We recommend the right mix based on your dealership type.

What types of social media ads can my dealership run?

Your dealership can run feed ads, story ads, reels ads, video ads, carousel ads, lead form ads and retargeting campaigns across every major platform. Each format works differently and we choose the right one based on your goals, audience and creative.

Do I own my social media ad accounts?

Yes. You own your Meta Business Manager, ad accounts, pixel and the campaigns we build inside them. Therefore, if you ever choose to work with someone else, everything stays with you. No held-hostage accounts, no losing your data.

Do you lock dealerships into long contracts?

No. We don’t do lock-in contracts. Furthermore, you can cancel any time. We believe dealerships should stay because the results are good, not because they’re stuck in a contract. Our job is to keep earning your business every month.

How much should my dealership spend on social media ads?

Ad spend depends on your goals, location and competition. Most dealerships start between $1,000 and $10,000 per month in ad spend.

Additionally, our management fee is separate and transparent. We discuss budgets openly during your free consultation so you know exactly what to expect.

How transparent are your social media ads management fees?

Completely transparent. You see exactly what you pay us and what you pay the platforms. There are no hidden fees, no markups on ad spend and no surprises. Furthermore, we send monthly reports showing every dollar spent and the results it generated.

Can you retarget people who visited my dealership website?

Yes. Retargeting campaigns target people who visited your website, watched your videos, engaged with your posts or interacted with your brand.

Furthermore, retargeting is one of the highest-converting campaign types for dealerships because it focuses on warm audiences who already know you.

How do you track social media ads performance for dealerships?

We install Meta Pixel, TikTok Pixel, LinkedIn Insight Tag and integrate with your CRM. Therefore, every lead, call and form submission from your ads is tracked. You see exactly what’s working and what’s costing you money in your monthly reports.

Do you stay on top of social media trends?

Yes. Trends change constantly on social media and what worked six months ago might not work today. Therefore, our team stays across every platform’s latest formats, features and creative trends so your dealership is always running ads that feel current.

Why aren't my social media ads generating leads?

Common reasons include poor audience targeting, weak creative, no clear call to action, missing conversion tracking or sending traffic to a slow dealership website. We audit your campaigns, identify the gaps and rebuild them so every dollar has the best chance of converting.

Why is my Facebook ad account getting disabled?

Common reasons include policy violations in ad copy or imagery, payment issues, business verification problems or running ads on a poorly set up Business Manager. We rebuild your account properly, fix policy issues and help you avoid the suspensions that cost dealerships time and money.

Why is my competitor's social media ads performing better than mine?

Your competitor likely has better creative, stronger targeting, more compelling offers or smarter campaign structure. Additionally, they may be testing more variations to find what works.

We analyse what they’re doing and build campaigns that compete and win on quality, not just spend.

Why are my boosted posts not driving sales?

Boosted posts are not real campaigns. They use limited targeting, basic objectives and weak optimisation. Therefore, while they get likes and reach, they rarely generate enquiries or showroom visits.

We build proper campaigns through Meta Ads Manager that focus on conversions, not vanity metrics.

How do I get more leads from Facebook and Instagram?

Generating more leads requires the right targeting, strong creative, lead form ads, retargeting campaigns and proper conversion tracking.

Furthermore, your offer must be compelling enough to stop the scroll. We build campaigns that combine all of these elements to drive real enquiries.

How do I run TikTok ads for my car dealership?

Running TikTok ads requires a TikTok Business account, TikTok Ads Manager and content that fits the platform’s short-form video style.

Additionally, TikTok rewards creative that feels native, not polished. We handle the setup, creative direction and campaign management so your dealership shows up where younger buyers are watching.

How does social media advertising help with dealership lead generation?

Social media advertising puts your dealership in front of high-intent buyers and warm audiences who already know you.

Additionally, with proper conversion tracking, every lead is measurable. This makes social media one of the most cost-effective lead generation channels for dealerships.

How long does it take to see results from social media ads?

You can start seeing engagement and leads within the first week of launching. However, real performance improvements come from 4 to 8 weeks of testing and optimisation. We use this time to learn what works for your dealership and scale what’s profitable.

What types of dealerships do you work with?

We work with car dealerships, caravan and RV dealers, motorcycle dealerships, truck dealers and even heavy machinery. Whether you sell new vehicles, used vehicles, or both, we understand how your customers search and optimise your Google Business Profile to capture those searches.