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In today’s digital age, it is more important than ever for businesses to have a strong online presence. This is especially true for car dealerships, which need to find ways to reach potential customers where they are spending the majority of their time: online. Social media is a powerful tool that can help dealerships connect with potential customers and create a relationship of trust and transparency.

Let’s take a look at a few reasons why your dealership should be using social media:

1. Social media is a great way to connect with potential customers.

With over 2 billion active users on social media, there is a good chance that your potential customers are spending at least some of their time on platforms like Facebook, Twitter, and Instagram. By having a presence on these platforms, you can reach out to potential customers and let them know about your dealership, your latest deals, and your inventory.

2. Social media builds trust and transparency.

In the past, car dealerships have had a reputation for being sleazy and untrustworthy. However, social media has given dealerships the opportunity to show their human side and build relationships of trust with potential customers. Through social media, you can show your audience that you are trustworthy and transparent by sharing information about your deals, your process, and your team.

3. Social media is cost-effective.

Compared to other marketing channels like print or television, social media is relatively inexpensive. You can reach a large number of people without breaking the bank. Additionally, you can use targeted ads on social media to make sure that your message is reaching the right people—people who are actually in the market for a new car.

Car dealerships that want to stay competitive in today’s market need to have a strong online presence—and there is no better way to build an online presence than through social media. Social media gives dealerships the opportunity to connect with potential customers, build trust and transparency, and save money on marketing costs. If you’re not already using social media for your dealership, now is the time to start! Contact Digital Nectar today and get started with social media advertising.