Google Ads for Dealerships

Google Ads are paid campaigns that put your dealership in front of buyers across Google Search, YouTube, Shorts, display partners and apps.

Therefore, when someone searches for a vehicle, watches a review or browses related content, your dealership can appear and capture that lead.

Without Google Ads, you’re invisible to buyers who are ready to purchase right now.

Your dealership can run Search ads, Display ads, YouTube ads, Shorts ads, Performance Max and Remarketing campaigns.

Each ad type targets buyers at different stages, from active search to brand awareness. We build the right mix based on your goals.

Performance Max is a Google Ads campaign type that uses AI to run your ads across Search, Display, YouTube, Gmail, Maps and Discover, all from one campaign.

It’s powerful for dealerships because it captures buyers no matter where they are on Google. We set up Performance Max the right way to avoid wasted spend.

YouTube Shorts ads are vertical short-form video ads that play between Shorts content.

They’re great for grabbing attention, building brand awareness and reaching younger buyers. Therefore, if your dealership has short-form video content, Shorts ads are worth testing as part of your campaign mix.

Yes. You own your Google Ads account, the data and the campaigns we build inside it. Therefore, if you ever choose to work with someone else, everything stays with you. No held-hostage accounts, no losing your history, full ownership from day one.

No. We don’t do lock-in contracts. Furthermore, you can cancel any time. We believe dealerships should stay because the results are good, not because they’re stuck in a contract. Our job is to keep earning your business every month.

Ad spend depends on your goals, location and competition. Most dealerships start between $1,000 and $10,000 per month in ad spend. Additionally, our management fee is separate and transparent.

We discuss budgets openly during your free consultation so you know exactly what to expect.

Completely transparent. You see exactly what you pay us and what you pay Google. There are no hidden fees, no markups on ad spend and no surprises. Furthermore, we send monthly reports showing every dollar spent and the results it generated.

Yes. Remarketing campaigns target people who visited your website, watched your videos or interacted with your brand. Furthermore, remarketing is one of the highest-converting campaign types for dealerships because it focuses on warm audiences who already know you.

We install conversion tracking, Google Analytics, call tracking and integrate with your CRM. Therefore, every lead, call and form submission from your ads is tracked.

You see exactly what’s working and what’s costing you money in your monthly reports.

Common reasons include poor keyword targeting, weak ad copy, no conversion tracking, low-quality landing pages or sending traffic to a slow dealership website. We audit your campaigns, identify the gaps and rebuild them so every click has the best chance of converting.

We work with car dealerships, caravan and RV dealers, motorcycle dealerships, truck dealers and even heavy machinery. Each industry has different needs, and we tailor every website to match how your customers actually shop.

Your competitor likely has better campaign structure, stronger ad copy, higher quality scores or more aggressive bidding.

Additionally, they may have a better landing page experience. We analyse what they’re doing and build campaigns that compete and win on quality, not just spend.

Common reasons include broad match keywords burning budget on irrelevant searches, no negative keywords filtering out junk traffic, poor targeting settings or bidding strategies that overspend.

We restructure your campaigns to control spend and focus every dollar on buyers who actually convert.

Clicks without enquiries usually mean your landing page is failing. The ad got the visitor there, but the page isn’t convincing them to act.

Therefore, we audit your landing pages and recommend or build improvements that turn clicks into showroom visits and calls.

To appear at the top of Google, you need a combination of Google Ads, a strong Google Business Profile and good SEO.

Google Ads give you immediate visibility at the top of paid results, while organic SEO and your Business Profile build long-term presence.

Yes. Google Ads drives traffic to your website, so the site needs to convert that traffic into leads.

If your website is slow, outdated or hard to navigate, you’re wasting ad spend. We can audit your website and even rebuild it if needed.

Google Ads drives high-intent buyers directly to your website or contact forms at the exact moment they’re searching.

Additionally, with proper conversion tracking, every lead is measurable. This makes Google Ads one of the most reliable lead generation channels for dealerships.

Google Ads is paid advertising that appears at the top of search results and across Google’s network. Google Business Profile is your free listing on Google Maps and local search.

Both work together, but Google Ads gives you immediate visibility while Google Business Profile builds long-term local presence.