Social Media Setup for Dealerships

Social media setup is the process of identifying the right platforms for your dealership, creating verified business profiles and building consistent branding.

It also defines your content strategy and integrates everything with your website and marketing tools.

Done right, it sets the foundation for posts, ads and lead generation.

It depends on your audience. Most dealerships need Facebook and Instagram at minimum because they have the biggest reach and the strongest ad tools.

Additionally, TikTok works for vehicle showcases, YouTube for longer content and walk-arounds, and LinkedIn for fleet sales. We help you choose the right mix based on what your customers actually use.

To create an FB page for business, you need a personal Facebook account, your business details, logo and cover image. However, doing it wrong limits your future ad capabilities and looks unprofessional.

We handle the complete Facebook business page setup so it’s optimised for both customers and ads from day one.

A proper Facebook business page setup includes choosing the right category, completing every section, verifying your business, connecting to Business Manager, installing the pixel and linking your Instagram. Most dealerships skip half of these steps and pay for it later when running ads.

An Instagram account setup for business means switching from a personal profile to a business profile, connecting it to your Facebook page, completing all business details and linking it to Meta Business Manager. This unlocks Instagram insights, contact buttons and the ability to run ads.

YouTube channel setup involves creating a brand account, customising your channel art, adding business details and linking it to Google for video advertising.

Furthermore, we set up your channel sections, playlists and end screens so videos drive traffic back to your website.

LinkedIn company page setup is creating a verified business page with proper branding, completing all sections and setting up admin access. While LinkedIn is less common for dealerships, it builds credibility and helps with B2B opportunities like fleet sales.

TikTok business account setup involves creating a TikTok account, switching to a business profile, adding business details and connecting to TikTok Ads Manager. Additionally, we install the TikTok Pixel on your website so you can track conversions and retarget visitors.

Consistent URLs (or handles) make your dealership easier to find, look more professional and build brand recognition. Therefore, if you’re @yourdealership on Facebook, you should be the same on Instagram, TikTok and YouTube. We secure consistent handles across every platform during setup.

Being on every platform without strategy wastes time and money. Instead, focus on the platforms your customers actually use and where you can post consistently. We help you choose the right ones based on your dealership type and audience.

A personal profile is for individuals. A business page is for companies. Customers should never have to send a friend request to follow your dealership. Furthermore, only business pages can run ads, get insights and be managed by multiple team members.

We work with car dealerships, caravan and RV dealers, motorcycle dealerships, truck dealers and even heavy machinery. Each industry has different needs, and we tailor every website to match how your customers actually shop.

Yes. You can create FB page for business from your existing personal Facebook account. The two are separate. Your personal profile is private and only your friends see it, while your business page is public and represents your dealership.

A complete social media setup for one platform takes 1 to 3 business days. For a full multi-platform setup, expect 1 to 2 weeks. Some platforms require verification which can add a few extra days, but we manage the entire process for you.

You can do it yourself, but most dealerships miss critical steps like proper branding consistency, content strategy and tracking setup.

Therefore, fixing a bad setup takes longer than doing it right the first time. Our social media setup service ensures everything is built properly from the start.

Yes. A strong content strategy is part of every social media setup we do. We define your content pillars, tone of voice, posting frequency and the type of content that drives engagement for dealerships. This way you’re not staring at a blank page wondering what to post.

Yes. We install Meta Pixel, TikTok Pixel and other tracking tools on your website. Additionally, we add social media icons to your site, email signatures and any other touchpoints so your channels work together.

Yes. Every social media setup we do includes the foundations needed for advertising, like Business Manager configuration, pixel installation and ad account preparation. When you’re ready to advertise, everything is in place.

We’re based in Adelaide, but we serve dealerships across Australia. Whether you’re in Melbourne, Sydney, Brisbane, Perth, Hobart, Darwin, Canberra or regional areas, we can help. The complete social media setup is done remotely, so location is no barrier.