If you are a business in Adelaide, local SEO should be a key part of your digital strategy. Without a doubt, Local SEO as we speak is becoming very competitive. As a small business owner, we all realised that online marketing is the way to go. Trust me, the earlier you recognise this the better it is and the sooner you can get in front of your competitors.
If you still aren’t convinced, let us take a look at some of the benefits of local SEO and its positive impact on businesses.
The Benefit of Local SEO.
- Google’s Optimising Feature.
For some time, Google who as we speak is the major player in the world of Search Engine Optimisation has started optimising local searches. Once upon a time, Google was biased and tended to favor the new players. Right now, it is more about claiming the My business feature on Google and optimising it to increase your chance of being found. They still have about 56% space for local businesses to come and claim their spot in the Google my business directory. Doing this will edge you out from your competitors.
- It is cost effective.
One major benefits of Local SEO are that you don’t need money creating it. it is absolutely free. All it requires is your patience, diligence, desire and of course, your time. You don’t have to be a master at the beginning. What local SEO avails us all is the ability to learn during the process. You can do it. You have to be conversant with the Local SEO in Adelaide.
- It requires little or no Advertisement.
As a small business owner, you know how pretty difficult it is to run Ads in the country. The cost and all. That’s why using the Local SEO strategy will help you save money off that. Truth is, with Local SEO, you don’t need to spend a dime on Ad Words to get a new client. Just by using the search, people can get to know more about you. Awesome right? Ok, let us say you need to go to a restaurant close to you. just search for it and you will get the result of Restaurants close to you. The first one Google will display is from their Adwords. Next to that are organic search results. In short, improve your Local SEO marketing strategy and you are good to go.
- The conversion rate is high.
Did you know that over 78% of “local” searches usually end up in an offline transaction? Yes, it does! The intent of the consumers is what makes Local SEO unique. All you need to do is make sure you brand pop when these prospective clients search for services that relate to yours. Once that is done, chances are, you will be getting a new customer very soon.
If you need help knowing more about Local SEO in Adelaide, get in touch with me or send us a mail. We are Digital Nectar based in Adelaide, we will make all of these possible for you, just get in touch with us.