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As an Australian business owner, you must have heard of hashtags on social media platforms. Hashtags are a powerful tool to increase your online reach and engagement. However, using them effectively can be tricky. In this blog post, we will guide you through the dos and don’ts of using hashtags on social media platforms like Twitter, Instagram, Facebook, and LinkedIn.

Understand the Purpose of Hashtags

Before using hashtags, it is important to understand their purpose. Hashtags are used to categorize content and make it easily searchable for users interested in that topic. It helps in increasing the visibility of your posts beyond just your followers’ list. For instance, if you are a restaurant owner posting about seafood specials on Instagram, adding relevant hashtags like #seafoodlover or #foodie can help attract more people interested in seafood.

Keep it Simple and Relevant

While using hashtags, keep it simple and relevant to your post content. Avoid overusing them or including irrelevant ones just for visibility purposes; this may lead to spamming or being flagged as inappropriate by the platform’s algorithm. Instead, research popular industry-related hashtags that resonate with your target audience and use them judiciously.

Create Branded Hashtags

Creating branded & unique hashtags can also help establish a brand identity and improve customer engagement by encouraging user-generated content (UGC). Brands often create campaigns around specific branded hashtags like Nike’s #JustDoIt campaign.

Analyse Your Results

Once you start incorporating hashtags into your social media strategy, analyse which ones are working best for you based on likes/comments/shares/new followers generated per hashtag used in each post. This will give you insights into which ones resonate most with your audience so that you can adjust accordingly.

Platform-Specific Hashtags

Finally, it’s important to note that different social media platforms have different hashtag rules and etiquettes. For example, Twitter has a character limit, so keep your tweets short and sweet while using relevant hashtags. Instagram allows up to 30 hashtags per post, but adding too many may look spammy. LinkedIn is more professional and formal than other platforms, so use hashtags in moderation.

Hashtags on social media can be an incredibly effective tool for increasing your online visibility and engagement when used correctly. Remember to keep it relevant, simple, and platform-specific while using hashtags. Creating branded hashtags can also help establish a brand identity and improve customer engagement by encouraging user-generated content (UGC). Finally, analyse the results of your hashtag strategy regularly to ensure that you’re getting the best possible return on investment from this powerful marketing tool.