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Marketing is an integral part of any business, especially for small businesses trying to compete in the Australian market. Keeping up with the latest marketing statistics is vital for small business owners, as it enables them to stay ahead of the competition and adjust their strategy accordingly. In this article, I will share some of the most relevant marketing statistics every Australian small business owner should know.

Social Media is crucial to your marketing strategy:

In Australia, around 79% of the population uses social media, making it a powerful tool for small businesses. A study found that about 50% of small businesses use social media to connect with their customers, which has worked wonders for them. The same study showed that businesses that use social media marketing experienced higher sales, improved customer loyalty, and more.

Email marketing is still relevant:

Email marketing is one of the oldest forms of digital marketing, but it still brings in results. Australians are known to check their email regularly, making it a reliable means of communication. Small businesses can leverage email marketing to not only connect with their customers but also drive sales.

Video Marketing is on the rise:

Videos are one of the most engaging types of content online, and in Australia, video consumption is on the rise. According to research, video views increased by 73% in Australia between 2016 and 2020. Small businesses can leverage video marketing to showcase their products while engaging their customers.

Online Reviews are crucial:

Australians trust online reviews a lot – 97% of customers read online reviews before making a purchase. Positive reviews can help small businesses attract new customers, as they serve as social proof that others have had a good experience with the business. Small businesses should ensure they encourage their satisfied customers to leave positive reviews and respond to negative reviews to maintain their online reputation.

Personalisation is the future of marketing:

Customers expect personalised experiences from businesses, and small businesses should strive to deliver. A study found that businesses that use personalisation in their marketing can see up to a 20% increase in sales. Personalisation can range from addressing customers by their name in an email to offering tailored product recommendations, but it makes a significant impact on their experience and loyalty.

In conclusion, small business owners in Australia should pay attention to the latest marketing statistics to stay competitive in their markets. By leveraging social media, email marketing, videos, online reviews, and personalisation, small businesses can connect with their customers, increase sales, and maintain their reputation. These marketing methods are proven to be effective, and businesses that embrace them can gain a significant competitive advantage.