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You may think of email marketing as nothing more than a way to send out a periodic newsletter. And while newsletters are certainly one type of email marketing, they are not the only type. Email marketing can also be used to cultivate relationships with potential and existing customers, drive traffic to your website or blog, and generate leads for your sales team. In short, email marketing is one of the most versatile and effective tools in your digital marketing arsenal.

Lead Generation

One of the most important functions of email marketing is lead generation. By sending targeted emails to potential customers, you can introduce them to your brand and product, build interest and anticipation, and eventually persuade them to buy. Email marketing can also be used to nurture leads that have already been generated. For example, if you have a list of potential customers who have expressed interest in your product but haven’t made a purchase yet, you can use email marketing to stay top-of-mind and keep them updated on new products or services that might be of interest.

Relationship Building

Email marketing can also be used to build and maintain relationships with customers. By sending timely and relevant information, you can stay in touch with your customer base and nurture those relationships. For example, you might send an email announcing a new product release, promoting a sale or contest, or sharing helpful tips or resources related to your product.

Website Traffic

In addition to generating leads and building relationships, email marketing can also be used to drive traffic to your website or blog. By including links to your website in your emails, you can get more people to visit your site and learn more about your product or service.

As you can see, email marketing is a powerful tool that can be used for much more than just sending out a periodic newsletter. If you’re not using email marketing as part of your digital marketing strategy, you’re missing out on a major opportunity to generate leads, build relationships, and drive traffic to your website. If you need help with your email marketing contact us today.