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Video is one of the most powerful tools in a digital marketer’s and Businesses toolkit. It can be used to build trust, engagement, and even sales. But many marketers are still hesitant to use video, because they don’t know how to create effective videos themselves. In this blog post, we’ll show you why video should be a key part of your digital marketing strategy, and we’ll give you some tips for creating effective video content.

Use Video in your social media channels

Video is a great way to humanise your brand and connect with your audience on a more personal level. It’s also a powerful tool for building trust and engagement. When used properly, video can be a key part of an effective social media strategy. Below are some tips when using video in social media:

  • Use video to tell a story: People love stories, and they’re more likely to watch and engage with a video that tells a story. When creating your video, think about how you can tell a story that will resonate with your audience.
  • Keep it short and sweet: No one wants to watch a long, boring video. Keep your videos short and to the point. The average attention span is getting shorter, so you need to make sure your videos are engaging from the first second.
  • Use visuals: A picture is worth a thousand words, and a video is worth even more. Use strong visuals to grab your audience’s attention and hold it throughout the video.
  • Use calls to action: A call to action (CTA) is a great way to encourage your viewers to take action after watching your video. Make sure your CTA is clear and easy to follow.

Type of video content you can utilise;

  • Explainer videos
  • Video Ads
  • Live Videos
  • Product videos
  • How to videos
  • Brand Videos

Explainer Videos

An explainer video is a short, usually animated video, that explains what your product or service is and how it can benefit your audience. Explainer videos are a great way to introduce your brand and get people interested in what you have to offer.

Video Ads

Video ads are a great way to promote your product or service. They’re concise, attention-grabbing, and can be highly effective.

Live Video

Live video is a great way to connect with your audience in real-time. Live video can be used to answer questions, give product demonstrations, or just give your audience a behind-the-scenes look at your business.

Product Videos

Product videos are a great way to show off your product and all its features. If you can show your audience that you believe in your product, they’ll be more likely to believe in it too.

How-To Videos

How-to videos are a great way to show your audience how to use your product or service. They’re also a great way to build trust and engagement. If you can show your audience that you’re an expert in your field, they’ll be more likely to trust and engage with you.

Brand Videos

Brand videos are a great way to introduce your brand to a new audience. If you can show your audience that you’re a credible and trustworthy brand, they’ll be more likely to engage with you

Video Marketing Strategy

Video marketing is a great way to boost traffic to your website. In fact, videos are often 53 times more likely to appear on the first page of Google than text-only pages. And if that’s not enough, videos also have a higher conversion rate than other types of content. So if you’re looking to increase traffic to your website, video is a great way to do it.

Search engines love video content because it’s a great way to keep people engaged. Use high quality online video as a marketing tool together with a landing page to increase your conversion rates.

Overall, video is an incredibly versatile and efficient form of communication that should be a key part of any marketing strategy. If you’re not currently using video, now is the time to start. Contact the team at Digital Nectar and get your Video marketing going today!