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Digital marketing is changing the auto dealer marketing industry.

The advantage of online advertising is that it allows auto dealerships to target, with a high degree of accuracy, a very specific group within their local area and deliver a relevant message at the right time. It should also come as no surprise that the majority of consumers actively search online when they are considering making a significant purchase such as a car, motorbike, caravan, boat etc and, it should go without saying, online presence needs to be a priority for auto dealers to ensure the future success of their business. However, the problem is, the auto dealer industry is flooded and so competitive that many business owners struggle to differentiate their dealership from others. Another big challenge automotive dealers face is gaining the trust of their leads. Our team of marketing professionals are here to discuss the top 3 tips that drive up auto dealer sales and will increase the profitability of your business! Keep reading if you’d like to get a step ahead of your competitors and bring in more sales for your automotive company.

 

Identify and understand your target audience

Marketing can take many different directions. Ultimately, it’s important to choose what works best for your target audience. At every stage of the research and buying process, marketing strategies should be adjusted to reach shoppers with the right message. To choose a suitable marketing strategy for prospective customers, you should determine the type of automotive business you are marketing and your target audience. For instance, consumers have various concerns and questions depending on the type of car they want. Different automotive marketing audiences need to be broken down and targeted separately. Just ensure you spend the time to define your audiences so you can craft the right message to the right person at the right time! This may mean releasing multiple, different campaigns for all different target audiences. This also helps you measure what audience is bringing you in the most amount of sales and you can put more focus into that demographic.

 

Update your online presence

In addition to monitoring and managing Facebook and Instagram, you can also run social ads on those sites with the assistance of a digital expert. In such an overly competitive industry, it’s seriously important to prioritise your online presence, keep it updated and stay consistent. There are ways to target specific locations, ages and interests, therefore, you know you are reaching your demographic of consumers. Other services that digital experts can offer within auto dealer marketing include digital listing management, web design, display advertising, SEO marketing, and optimisation, as well as other services to improve your online presence.

 

Develop a strong digital marketing strategy

Being in such a competitive industry, it is vital to have a strong marketing strategy in order to stay on top of your competitors. Conversions can be boosted with customer reviews as part of your automotive digital marketing strategy. In the automotive marketing industry, customer reviews are a powerful tool to establish trust and eliminate doubts about your product or service. Content quality, regular publishing, consistent branding, and social proof are the most important elements of an effective digital marketing strategy. So ensuring your website is clean and user friendly, your social presence is strong, you have an SEO strategy in place and also advertising the brand on multiple platforms is a good place to start in terms of a strong strategy. Digital experts in the field can help you identify the best possible strategy for your company and help you take advantage of the opportunities and unique selling points that your automotive company has.

 

Digital Nectar specialise in Auto Dealer Marketing and know the ins and outs of how to make your business high performing and increase profitability. With 25+ five star reviews, we are dedicated to meeting our clients needs and then over performing, to get them the most profit possible for their businesses. Contact Us today to learn more about how we can build your auto dealer sales and increase your revenue.